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Case study · Website Redesign · CRO

Hughes Integrated

Rebuilt a digital marketing agency's own website in WordPress and Elementor Pro, with StoryBrand messaging and GA4, GTM and Hotjar data guiding every layout change.

Industry Digital marketing agency
Role Web Design Specialist
Result +19% conversion rate
Live site Visit website
Hughes Integrated · Homepage Hover to scroll the page
Full homepage of Hughes Integrated
+19% Conversion rate after the redesign
Higher Scroll depth after the layout changes
More Organic traffic after the content updates
  1. 01

    Design in Figma

    Designed the whole site in Figma, including three hero options for the team to choose from.

  2. 02

    WordPress development

    Developed the whole site in WordPress with Elementor Pro, using the StoryBrand messaging framework.

  3. 03

    Lead capture

    Built a free consultation form, a Free Website Audit lead magnet (email, website and industry) and a newsletter signup.

  4. 04

    Tracking

    Set up GA4 and Google Tag Manager tracking across the site.

  5. 05

    Performance & SEO

    Optimized loading speed and on-page SEO.

  6. 06

    Heatmap-driven layout

    Used Hotjar heatmaps to find scroll drop-off, then simplified the layout and redesigned the menu.

  7. 07

    Search intent content

    Updated content based on search intent research in SEMrush.

  8. 08

    Email integration

    Connected forms to Mailchimp.

  9. 09

    Post-launch

    Handled post-launch optimizations.

02 · Process

From options to launch

Hero option A
Hero option B
Hero option C
Three hero directions designed in Figma for the team to choose from.
Hughes Integrated homepage on mobile
The homepage on mobile.
The final design, presented to the team.
The final design, presented to the team.
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