Hughes Integrated
Rebuilt the agency's full site in WordPress and Elementor Pro using StoryBrand, with GA4, GTM and Hotjar data guiding every layout change.
I design and build websites, eCommerce stores and landing pages that turn visitors into customers, then connect them to the CRM and automations that follow up with every lead. Every decision is grounded in CRO best practices and backed by data: analytics, heatmaps and A/B tests.
Websites, eCommerce, landing pages and marketing systems, with the results where we measured them.
Rebuilt the agency's full site in WordPress and Elementor Pro using StoryBrand, with GA4, GTM and Hotjar data guiding every layout change.
Designed and built a WooCommerce store end to end, with variable pricing, an equipment rental flow and messaging for contractors and DIY buyers.
I run the CRM, automations and marketing systems in GoHighLevel: migrated the base from Mailchimp, built 30+ automations and connected Stripe payments through webhooks.









I start with the numbers and the behavior: GA4, Google Tag Manager, Search Console, Hotjar heatmaps and session recordings.
I find where visitors drop off and decide what to change, using CRO best practices and clear messaging frameworks like StoryBrand.
I design in Figma and build in WordPress (Elementor, Divi, WooCommerce) or Shopify. I use AI (Claude Code) to ship pages faster.
I connect every form and calendar to the CRM (GoHighLevel, HubSpot, Mailchimp) so each lead is routed, tagged and followed up automatically.
I validate changes with A/B tests in Optimizely, track conversions in GA4 and cost per lead, then iterate.
UI/UX design in Figma · WordPress · Elementor Pro and Theme Builder · Divi · HTML, CSS, PHP, JS · ACF · WPML · Adobe Suite, Canva
Product, category, cart and checkout design · WooCommerce · Shopify theme customization and store setup · Amazon product pages
GoHighLevel (CRM, pipelines, workflows, calendars, funnels) · HubSpot (deals, pipelines, dashboards) · Mailchimp · Email campaigns · Stripe and webhook integrations · Zapier · ManyChat
CRO strategy · A/B testing (Optimizely) · GA4 · Google Tag Manager · Hotjar · Meta Pixel
SEO strategy · Keyword research · On-page and technical SEO · Search Console · SEMrush · Screaming Frog · Yoast · FAQ schema
WP Engine · DNS, SSL and hosting · Plugin updates and QA · Backups (UpdraftPlus) · Uptime monitoring (ManageWP) · Page speed and Core Web Vitals
Claude Code · ChatGPT · Faster landing page production
Strategic thinker · Problem-solving oriented · Collaboration & teamwork · Great communication · Lifelong learner · Always a positive attitude
"Brandon is an excellent addition to any team. He has knowledge and experience in all sorts of marketing tasks, listens and engages well, and brings his best at all times."

"Brandon was absolutely fantastic to work with. He built me an amazing website and exceeded expectations."

My mission is to build websites and marketing systems, grounded in data, that help businesses grow.
Hiring for a remote WordPress, marketing ops or CRO role? Or need help with a project? Send me a message and I'll get back to you within one business day.