Designed and built a WooCommerce store end to end for a construction products company in Australia, with variable pricing, an equipment rental flow and messaging for contractors and DIY buyers.
Designed the whole site in Figma: sitemap, section structure, category pages and the WooCommerce checkout (copy written by the client).
Developed the whole store in WordPress with Divi and WooCommerce, including variable pricing and product variants.
Connected an equipment rental and booking flow on a separate subdomain.
Wrote separate messaging blocks for two customer segments: contractors and DIY.
Applied StoryBrand to the product structure.
Optimized loading speed and on-page SEO.
Set up Meta Pixel and Google Site Kit tracking, handled the hosting launch and post-launch optimizations.
"Brandon was absolutely fantastic to work with. He built me an amazing website and exceeded expectations."
Hiring for a remote WordPress, marketing ops or CRO role? Or need help with a project? Send me a message and I'll get back to you within one business day.